Abstract: The e-government implementation is considered as one of the main directions of radical public administration reform. However, the actual experience of e-government is accompanied by a strong institutional resistance, inefficient spending and unused services. These expectations are constantly coming into conflict with reality. It means that the concept of e-government serves the ideological functions. It is used for institutional legitimation of the state. E-government ideology is naturalized, i.e perceived as self-evident by the main actors. Key words: e-government, public administration reform, naturalization of ideology