In the work there is shown the market of internet and mobile banking service, there are noticed the problems and prospects of development for internet and mobile banking market in Georgia. In the article there is revealed the potential value of users of mobile phones in financial sector, there are revealed the global transactions and initiations. As a result of made marketing research, there are revealed the tendencies on digital market and peculiarities of users behavior. In research work there is noticed the quality of internet service of banking sector, distribution and accessibility of mobile technologies. In the form of conclusion, there are formed the attitudes of conclusion, there are formed the attitudes for distribution and development of internet and mobile banking service oriented on mobile citizen.